lighting

Jewellery Switzerland | Undertaken work light Bureau

Hospitality

Elevate Your Brand with Bespoke Lighting by So It Is Design Studio

At So it is Design Studio, we relate to your brand and to create memorable experiences for your guests. In the hospitality industry, effective lighting design is crucial for creating memorable guest experiences. The right lighting not only enhances ambiance but also influences emotional responses. Warm, inviting lights foster comfort, while dynamic fixtures encourage social interaction. Good lighting highlights architectural features and decor, adding visual interest and drawing guests into the space. Additionally, well-lit pathways and common areas ensure safety and usability, while efficient lighting systems contribute to operational effectiveness. With a growing focus on sustainability, energy-efficient lighting solutions are essential for reducing costs and environmental impact. At So It Is Design Studio, we specialize in creating customized lighting solutions that transform hospitality spaces, ensuring they are both beautiful and functional for every guest.

WIP | HOTEL CARIBBEAN | photo by Magdalena Gomez

Private Residential | New Jersey | photo by Magdalena Gomez

Residential

Lighting That Feels Like Home

At So It Is Design Studio, we know that good lighting makes all the difference in how a home feels. It’s not just about brightness—it’s about creating warmth, comfort, and the right mood for every moment. Thoughtful lighting can make a cozy evening feel even cozier or give your kitchen the perfect glow for cooking and gathering. We’ll help you find the right mix of soft ambient light, practical task lighting, and eye-catching accents to make your space feel just right. Let’s bring your home to life with lighting that looks beautiful and feels even better.

Commercial

Workspace lighting that work with nature, not against it.

In commercial spaces, biophilic design and circadian lighting enhance well-being and productivity.
Natural light patterns and earthy tones create a calming atmosphere, while lighting that supports the
body’s natural rhythms boosts focus and energy throughout the day. Strategic lighting design not only improves mood and performance but also strengthens the
connection to nature — making spaces feel more balanced and inviting. At So It Is Design Studio, we create lighting solutions that align with nature, enhancing both
comfort and functionality.

Office Dover St | photo by Magdalena Gomez

Stay connected

hello@soitisdesign.com

Business hours

Monday - Friday: 9am – 5pm